We create challenger branding for challenger brands. Strategically launching, relaunching and managing brands worldwide. We’re as famous for what we think, as what we make.

The founders: David, Simon, Laura & Gary. Credit: sorted.tv

How we work

Over the past two decades we’ve heard businesses ask us the same question, ‘I know we need to change, I know you can make things attractive, but how can we make it stick?’ This conundrum is the biggest strategic challenge facing modern brands and SomeOne’s specialist subject.

We make change pay for brands in all sectors, all countries, all of the time.

We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding.

We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit projects into pre-determined processes, we create bespoke teams around each project.

Ideas excite us, they shape the future, add value and signal change. We’ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.

What we're good at

We have strong strategic, proven opinions around what makes brands work. We think great branding needs to be adaptive. Products, services and organisations change fast, their brands need to flex with them.

Consistent branding just results in matching pairs. Neat, but not that useful. Consistency alone is predictable, patronising, repetitive, dull. Our approach creates strategic and coherent conversations between organisations, services & products with their various audiences.


Case studies to prove it:
Worldpay   Fora   Fastjet   Spyscape   Madame Tussauds   Crystal Ski

Who we work with

100+ Awards

We’re the challenger agency for challenger brands. As a result of the strategic, creative and highly effective outcomes of our work, we’ve been fortunate enough to receive considerable recognition across the industry.

Over 100 awards include, The Best Agency to Work For, Agency of the Year (6 years running) & the UK’s No.1 rated Agency.

Transform Awards

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.

The Drum Marketing Awards

The Drum Marketing Awards are one of the industry’s most sought after accolades. They celebrate the best international marketers and campaigns.

The Drum Design Awards

The Drum Marketing Awards are one of the industry’s most sought after accolades. They celebrate the best international marketers and campaigns.

Brand Impact Awards

An international awards scheme that celebrates creative excellence and consistency across branding and design.

Creative Pool Awards

Creative Pool is the creative industry network where companies and individuals showcase and share their work. The awards celebrate creative excellence in design.

Design Museum

The most innovative designs across fashion, architecture, digital, transport, product and graphic design of the year, as nominated by the public and design experts from around the world, are put on show once a year at London’s premier champion of creativity, The Design Museum.

Ad World Masters: Agency of the Year

Agency of the Year is the unique digital competition by Ad World Masters, in which agencies are rated according to big data.

A total of over 160 data points per agency are processed by an AI algorithm in order to calculate the Agency Score and give an outlook on the agency’s potential. The Agencies of the Year 2021 ratings are based on this Agency Score.