QualityAI are pioneers in making AI work reliably in the real world, building and testing services and products using AI that will define the future of commerce worldwide.
As AI moves from ambition to implementation, quality has never mattered more. QualityAI brings the engineering discipline, assurance expertise, and independent accountability organisations need to move faster, reduce risk, and go live with confidence.
Global quality engineering company Qualitest has experienced extraordinary growth during a period where the global adoption of AI has dramatically shaped the market opportunity and strategic landscape. Having evolved beyond its traditional quality assurance (testing) roots, the business embeds quality across every stage of the software development lifecycle.
AI now enhances quality and assurance throughout the engineering process, enabling faster and more secure delivery. Qualitest operates at the forefront of this shift through AI-first quality engineering, embedding AI capabilities across the software development lifecycle while providing comprehensive assurance for AI systems themselves.
‘Certainty at Go Live’ is every CTO’s greatest need, ensuring critical digital infrastructure projects work first time, every time. As sector leaders with the vision to be ‘the global gold standard of AI-first engineering’, the company needed a new name and brand identity to match this strategic positioning.
So, as sector leaders with the vision ‘to be the global gold standard of AI-first engineering’, the company needed a new name and identity to reflect this repositioning in the tech space.
We renamed the company ‘QualityAI‘ — dropping the restrictive ‘test’ element and leaning in to both the integration of AI within quality engineering and the company’s role in engineering quality into AI-enabled technology and businesses.
The design language is equally simple, sparse, and curated. A black and white colour palette, with pops of colour coming from photography and accent colours, paired with a geometric sans serif typeface (No.5 from Playtype) lends utilitarian structure with a human touch to the brand world.
QualityAI understands and mitigates the risks of AI, rather than amplifying all the prophecies and hyperbole –
a clear proposition built on quality, confidence and clarity.
“The move from Qualitest to QualityAI needed to reflect a genuine shift in the business. We wanted to retain the credibility and quality heritage we had built over nearly 30 years, while creating a brand that reflected where the market is going and the role we want to play in it. The result gives us a much clearer expression of who we are today and where we are heading, with AI-first quality engineering at the heart of the business.”
‘To be the global Gold Standard
in AI-first engineering’
Chloe and the QualityAI Team
Strategy
David Law
Design
Mark Smith
Lucy Richardson
Ryan Parsons
Lloyd Wood
Joe Gregory
Account Management
Gemma Fulcher