For 22 years, Slingo has kept people entertained. We’ve just re-launched a legend in the gaming world. Slingo is an online multiplayer game created in 1995 — It features a mix of slots and bingo. (get it?)
In July 2015, Slingo was aquired for $18 million by innovative UK brand ‘Gaming Realms’ — who appointed us to entirely re-imagine their brandworld ready for a new decade of play.
Slingo has had extraordinary longevity for an online game and has been the forerunner of many derivatives both in real money gaming and the social gaming spaces. Slingo is the original online casual game, first launched on AOL and featured on the MSN Zone.
Celebrating 20 years of delivering fun, Slingo has entertained an astonishing 55 million players worldwide. It has been adapted to dozens of casual and real money games platforms, distributed via millions of instant win lottery tickets, and featured on casino floor slot machines in Las Vegas and Atlantic City.
With this rich history stretching from CD-ROMs, Facebook social games, and now to mobile, Slingo has always found a home with players regardless of where they enjoy their games. In the United Kingdom, Gaming Realms has successfully developed real money mobile gaming versions of Slingo that, since 2015, have topped the charts, outperforming some of the most established slot machine brands on Spin Genie and Pocket Fruity gaming apps.
Slingo is a light and fun game that gives players the instant gratification so sadly lacking in many complex games. SomeOne looked at both re-professionalising the wordmark and inventing a new visual identity across all channels that embodied this instant and easy fun.
The universal appeal of ticker-tape was embraced as a new way to get across the games unique selling point — fun, no matter how you look at it!
Completely coincidently — This year SomeOne’s Summer party was held in Ibiza. We attended one of the White Island’s legendary nights at ‘Space’ held by Barcelona-based party-innovators of the moment ‘ElRow’ — Both ticker-tape and inflatables feature heavily in the nights party atmosphere, and fit perfectly with the tone of the Slingo brand.
While the wordmark retains the core visual brand essence — a new strategic position sets out to convey the brands super-simple gamining construct. ‘Slingo For It’ was developed to be both a brand mantra, and a guide for the organisations approach to promising new ideas.
Who would have thought a game created 20 years ago would still be thriving, growing and have an even broader appeal than when it was first launched in 1996 when the internet was in its infancy. Gaming Realms, the owners of Slingo®, and its U.S. subsidiary, Blastworks, are celebrating the 20th anniversary of the unique and iconic “slots meets bingo” game invented by Sal Falciglia Sr, a business man in his 60s from Ridgewood, New Jersey.
To celebrate the 20th Anniversary and expand the game’s reach in the UK, Slingo is now co-branding with some of the hottest entertainment names in the business, including Deal or No Deal, Britain’s Got Talent, Who Wants to Be a Millionaire?, and X-Factor, with more announcements coming soon.
The success of the Slingo Brand is thanks to its simplicity. Slingo is as engaging now as it was, to begin with, and we expect it to thrive for decades to come, appealing to new generations on the latest emerging platforms.