A new mobile network that believes that everyone deserves their slice of the action.
Your piece of the pie.
An idea as uncompromising as the brand look and feel.
Put simply, Slice customers are treated like owners and are invited to co-create the network.
Slice looks to take on the big guys – because it’s all about the little guy.
It’s disruptive, empowering and unashamedly mischievous.
All of this drives the bold brand world.
From a simple-to-get name & word mark, to a sliced font and a brash digital colour palette, Slice is designed to deliver a brand that is as uncompromising in it’s look and feel as it is in it’s network intent.
SomeOne worked from the strategy and business proposition upwards.
From naming to TOV, identity to experience.
Working with Lucky Generals, Wavemaker, Koto and Planes to deliver a seamless branded experience across all touchpoints.
The font, Slice Sans, designed in collaboration with Typotheque carries a series of signature slices.
Giving headlines a unique and branded feel.
What was so exciting about the naming and design process was that it was all connected. The strategy helped drive the creative. Allowing us to deliver a brand with attitude, and one that the core proposition could actually deliver on.
From adaptive iconography to branded imagery.
The unorthodox photography style pushes away from the generic imagery of the sector.
We aimed to create an identity that would shake up the industry.
Every aspect, from the bold, unconventional typeface to the striking colour palette and unique brand toolkit, was designed with this in mind.
Often weird, edgy and with attitude.
A confident and bold approach to all things advertising and communication
A flexible visual toolkit has been created, introducing our graphic slices — to be used in a variety of different ways, from device portals, to dynamic motion backgrounds.
Everything extended across a complete visual toolkit that introduces graphic slices in a variety of different ways, from device portals, to dynamic motion backgrounds.
SomeOne Team.
Gary Holt — Founder
Laura Hussey — Executive Creative Director
Mark Smith — Creative Director
Ryan Parsons — Lead Designer
Ben Field — Account Director
Isobel Gillott — Account Manager