Most accounting qualifications train people for private practice, working on external audit and tax issues. CIMA prepares people for a career in business. It teaches skills for strategic advice, managing risk and making key decisions.
Their syllabus is designed to deliver a strong understanding of all aspects of business so their members can contribute in many areas of an organisation.
CIMA is the world’s largest and leading professional body of management accountants. They help people and businesses to succeed in the public and private sectors.
CIMA came to SomeOne to help them update their visual brand identity.
CIMA is constantly updating their qualifications, professional experience requirements and CPD programme.
All to ensure that members and students are the first choice for employers who are recruiting financially trained business leaders.
It was time to update the visual brand identity too.
With more than 227,000 members and students in 179 countries, the CIMA works at the heart of the business industry and constantly updates its qualifications, professional experience requirements and CPD programme to ensure its members and students are the first choice for employers.
These high standards, carry a seal of approval in the form of a heraldic crest that has been held by the organisation for decades. At SomeOne, we’ve always rather loved heraldry, an entire world of meanings, systems and ideas that come together in a beautiful coded way to form unique ways for organisations to represent the many aspects of business.
Our crest is unique to us and deserves to be crafted with the same care and attention we give to our core subject. The previous version was a compromise and did not work well in digital applications. We are delighted to have received such a beautifully crafted and well considered new coat of arms from the team at SomeOne — it is already serving us well.
The new work will be used in parts of the CIMA organisation where the added authority of the crest is required as well as some more innovative applications to emphasise the forward looking approach of the brand.
Digitally the previous version was not fit for purpose, the new digitally adept design is created with screen-based applications in mind.