MarketInvoice is an incredible fin-tech story. Founded in 2011, the brand has now supplied over £1billion in funding to businesses big and small in the UK.
SomeOne was approached to create a new strategy and refreshed approach to telling their story to a wider audience.
MarketInvoice is revolutionising the way businesses fund their growth.
Rather than relying on banks with their high fees, long contracts and slow processes they have created a product that turns all those negatives into positives; straightforward costs, flexible terms and a quick process, you can get invoices paid within 24 hours.
MarketInvoice has become a both a life saver for businesses, allowing them to take control of their cashflow. And an everyday tool for making the most of opportunities.
MarketInvoice believes that entrepreneurs should focus on what they’re passionate about, rather than having to worry about how to finance their business.
‘SomeOne’s strategy was to create a brand that is progressive, friendly and positive. MarketInvoice have an amazing reputation for their customer service, they can solve almost any businesses problem and to do that well, collaboration with their clients is vital.’ Laura Hussey, Creative Partner, SomeOne.
‘This strategy of collaboration encompasses the whole of MarketInvoices rebrand with the ‘M’ split into 2 equal parts signifying the role of MarketInvoice and its Clients or MarketInvoice and it’s Partners coming together.’
Shaun Turnbull, Senior Lead Designer, SomeOne.
This idea of duality is played throughout the new brand identity unifying everything MarketInvoice says and does.
When it comes to financial matters, there are a lot of options out there, many of which are slow and challenging. That’s why they created a better, faster way to help UK companies get funding.
With a smart online platform and personal customer service, they help businesses take charge of their cash flow, quickly and easily. It’s their combination of bespoke tech and smart people that makes the seemingly impossible possible.
Funding through MarketInvoice is provided by investors from around the globe, including the UK Government-owned British Business Bank.
‘It was clear there was a huge brand opportunity in developing a visible strategy to embody the MarketInvoice can-do and pro-active attitude.
’Let’s Make It Happen’ was developed as the chosen way to describe not just what they do, but why they do it.’
Simon Manchipp, Executive Strategic Creative Director, SomeOne
‘Every entrepreneur has a plan that they want to make happen — we’re here to help with that. We partner with businesses, creating solutions through tech to help them grow’
To promote the new strategic position we created a new multi-channel advertising campaign which focuses on both the new position, and a new product launch, Loans.
Simplicity and ease of use is a core benefit to new customers — particularly when concerning loans that are famously complex and increasingly tough to acquire.
‘We took a distinctly un-financial approach. ‘Easy As Pie’ is the way many customers described the interactions with MarketInvoice, in this sector this is a rare accolade.’ Shaun Turnbull, Senior lead designer, SomeOne.
We’ve given the brand a new strategic position, a new way of talking and as a result of this, a new look to reflect this.
Anil Stocker, chief executive and co-founder of MarketInvoice, told The Daily Telegraph that the firm wanted to lend over £100m to companies within two years.
“It is a very big market, worth around £35bn. The feedback we’ve had from customers is they are being failed by the big banks and they want a new lender,” he said.
The business loans service, launched 1st of November 2017, allows firms to obtain unsecured funds of between £10,000 to £100,000 over a 12-month term.
We’re always looking for more ways to help businesses get the funding they need, that’s why we’re excited with the launch of our loans