No sooner as the bubbles come out to celebrate the beginnings of Christmas and seasonal events, we hear that we have been nominated for five accolades from the Transform Awards.
The Transform Awards Europe – are a most extraordinary confluence of creative intelligence and strategic vision, an annual symposium where the alchemists of contemporary identity convene to celebrate the profound art of organisational metamorphosis. It represents a festival of reinvention conducted at the very highest registers of aesthetic and conceptual sophistication. And it’s judged almost exclusively by clients.
The top minds behind brands like Aviva, Kalrna, Santander, Ikea and personal favourite Peloton…
This year we are looking at a big night celebrating our work for three very different projects…
Best Naming Strategy & Best Visual Identity from the Retail Sector: Peckish
Best Use of a Visual Property & Best Visual Identity from the Professional Services: HaysMac
Best Visual Identity from the Education Sector: St Johns College Cambridge University
The awards themselves acknowledge excellence across an astonishing spectrum of creative endeavour: from the wholesale reconstruction of what used to be called ‘corporate identity’ to the more subtle recalibration of visual systems, from the linguistic reimagining of nomenclature (Like the idea of calling a grocery delivery brand PECKISH) to the complex architectural reorganisation of brand portfolios, each representing countless hours of intensive iteration, prototyping, stakeholder engagement, and refinement… and to top it all we’ve won every year since the awards began, 17 years ago.
So big thanks to the jury, the design teams and of course the people who commissioned us in the first place, the clients.