Newsover 1 year ago


When we started SomeOne 15 years ago, we wanted to do many things, but there were three principles:

1) Do great work.

2) Make enough money.

3) Have fun.

If at any point we found that one of these aspects was missing from the practice, we’d know things were going askew and that we’d need to make adjustments.

It’s served us well, and while doing great work doesn’t always mean we make life easy for ourselves, it’s been a sure fire way of attracting more great projects.

For many more traditional companies (and more than a smattering of new ones) the third point is often forgotten — or tagged on in a rushed Christmas Pub gathering.

But we take the business of having fun seriously!

Which is why, every Summer we endeavour to give everyone experiences they’d be hard pressed to replicate themselves. Namely an all expenses paid, three day party on the greatest party island on the planet — Ibiza.

This year saw us enjoy a long lunch in the beautiful bay of Cala Benirrás —  then party the night away at Pikes Hotel & Melon Bomb.

Then our longstanding yacht party (You might spot our skipper in the group shot taken by the brilliant Sorted) was opened by DJ Grit, followed by MC Chopper with a standout headline spot from The Cosmo. Catering & BBQ was by the brilliant SpiceRack.

Dinner was at the ever amazing Blue Marlin, with more beachside dancing courtesy of Luciano.

Later a full superclub experience awaited from winner of ‘Best DJ in the World’, BlackCoffee at Hi Ibiza (which features the most extraordinary dancefloor toilets we’ve ever seen).

Sunday’s Pool Party & Brunch took in the delights of SolBeachHouse and then it was time for a flight home (that none of us can really remember).

As ever, the fact that we can even contemplate designing trips like this is all down to the brilliant clients and collaborators we have been working with this year.

A huge thanks goes out to all of them for helping make SomeOne something special.

What did we learn? Never dive from a yacht into the sea — in a red suit — when the current is as strong as it was when the founders did. They nearly never made it back!

Fortunately fortune smiled on us that day and they just about made it back onboard.

Now we’re all back to everything branding to help make the new generation of brands (and some of the older ones) make the most of change…