We were delighted to see our work singled out as in of the most read articles of the year over at Creative Review.
One of the big changes made on CR has been to introduce more analytical pieces on branding.
In the article, Rachael Steven spoke to several studios about the challenges they face when branding new property developments and how they approach the process.
“Property hasn’t traditionally been a sector known for its creative approach to branding. But as cities from Manchester to London undergo rapid generation, it seems developers are investing in identities that extend beyond a logo and a glossy sales brochure – systems that are playful, distinctive and aim to engage local residents as much as potential buyers and investors”.