Awardsalmost 2 years ago

2022 CreativePool Awards — Let’s talk about Six, baby…

As Salt & Pepa wrote in their Grammy nominated 90’s classic:


Let’s talk about Six for now
To the people at home or in the crowd
It keeps coming up anyhow
Don’t be coy, avoid, or make void the topic
Cuz that ain’t gonna stop it
Now we talk about Six on the radio and video shows
Many will know anything goes
Let’s tell it how it is, and how it could be
How it was, and of course, how it should be
Those who think it’s dirty, have a choice
Pick up the needle, press pause, or turn the radio off
Will that stop us, Pep? I doubt it…

Yes that’s right — the ‘crew’ at SomeOne are as surprised as you are to hear we are up for SIX awards at this years 2022 Creative Pool Awards.

Hat-Tips, High-Fives and other kinds of fist-bumps & hyphenated celebrations to all involved.


We’re actually up for a potential TWELVE awards, as alongside the esteemed judges, we’re up for public votes for each project… make our day (and yours) — vote here

Our bouncy brand launch of NewPay is looking to land a gong in the best use of Graphics…

The glorious new work for Norwich City Football Club has been recognised as one of the best uses of typography in 2022

Our swirling delights for Saga has been singled out for ‘Best use of branding on an umbrella’ — who said awards were getting more niché?

Our ever-changing series of ‘Oh’s’ brought the wow to the new branding for London Olympia… it’s wow’d the judges too…

…and our zappy mesh of digital dots for Likewize swept the audience off their feet in the branding slot.

Finally, not content with being as busy as Piccadilly Circus, our rebrand for Piccadilly Circus got the crowd in a fizz…

In all seriousness — this work takes a significant amount of time, effort and skill, on all sides and we are immensely grateful to everyone for asking us to get involved.

Huge thanks to all the commissioners of the projects, you know the real stories behind the glossy images!

We’ll let you know what happens on the 1st of September when the winners are announced…