The first product to launch under the TU brand is TU Me, a free all-in-one global communications app, putting all calls, texts, shared photos and more into one simple timeline. TU Me allows easy search, viewing and navigating of entire relationships and communications. Simply.
TU Me is available to download for free via the Apple App Store.
The brand, the name, positioning and identity was developed in collaboration with SomeOne, What If and VCCP.
SomeOne is helping develop an entire brand world for TU, including graphics, iconography as well as working with the talented digital user experience team at Telefónica Digital.
Gary Holt, Creative Director from SomeOne added “as befits the brand and the product, this has been a hugely collaborative and creative process, from all agencies involved, and the passion and insight provided by Telefónica. As OTT services become a clear future for mobile, this is an exciting product that is intuitive and simple to use. The identity bucks the trend of simply iconographic logos, and is as rich in colour and texture as it is in experience”.