SomeOne have been working closely with Chivas for the last eighteen months, developing a refined global brand identity.
The identity includes a new brand symbol, pattern, colour palette and typeface (typeface designed in collaboration with Jonathan Barnbrook). The refreshed identity has been rolled out with a global advertising campaign created by Havas Worldwide. It also informs the look and feel of the new chivas.com website designed by Pirata and DoubleTake app designed by Evolution Bureau.
Chivas International Brand Director James Slack says of the new work, ‘Evolving the brand identity for Chivas was a significant undertaking given that the brand is known and loved in over 150 countries around the world. We are delighted with the results and have been excited to see the new brand identity activated globally.’